PRIVATE CASE STUDY · HICX
Ioanna Kastanioti / Product designer Projects

HICX · Enterprise SaaS · UX & product strategy

Helping enterprise software
carry more of the work.

A product-experience strategy for supplier management: less manual effort, clearer decisions, and adaptive workflows that keep people in control.

TL;DR

Role
Senior UX / Product Designer · strategy & experience direction
Team
HICX · UX strategy
Timeline
12-month proposed product direction
Result
Strategy framework and three interactive workflow concepts.

The central idea

Start with what people need to achieve.

Prepare the information. Make the next step clear. Bring decisions into focus.

Illustrative future experience

HICXSupplier workspace
CONCEPT · ADAPTIVE COMPLETION

3 things left to complete your registration

Known information is prepared. You review what matters.

1
Confirm your company addressExtracted from your uploaded document · Unreviewed
2
Upload an insurance certificateRequired for approved-supplier status
3
Review your tax informationConfirm or correct the prepared details
01 / CONTEXT

Let the platform carry more of the work.

Supplier workflows asked people to enter information, coordinate handovers and work out the next step. I framed a platform-wide direction around three priorities: prepare known information, guide action and explain what the system has done.

02 / STRATEGIC CHOICES

Prepare. Guide. Explain.

Prepare information

Reuse documents, records and integrations. Ask users to resolve gaps.

Guide the next action

Make blockers, ownership and reasons visible in the workflow.

Explain the system’s work

Show sources, transformations and review status at the point of decision.

Prioritise workflows where these changes remove repeated effort. Keep approval, correction and recovery within the user’s control.

Explore the 12 candidate goals
03 / FUTURE EXPERIENCE

Intent becomes a starting point
for completing work.

Three concept interactions show how a goal can shape relevant views, suggested actions and outstanding tasks.

Interactive concepts · Fictional data · No real actions are sent.

04 / TRUST & CONTROL

Make reliability understandable.

“AI-generated” is not enough. I separated source, transformation and review status so users can decide what to check and what still needs approval.

Illustrative payment term

Net 60

Checked against source
Source

Contract document
Page 12

Transformation

Extracted with AI
Not subsequently edited

Review

Checked by a reviewer
Approval still required

Keep permissions, approval scope and recovery explicit before a consequential action.

05 / PROPOSED ROLLOUT

Prove one workflow, then expand.

Q1

Establish

Observe work and baseline effort, delays and data foundations.

Q2

Pilot

Test one workflow with preparation, guidance and source visibility.

Q3

Extend

Apply successful patterns to adjacent workflows.

Q4

Review

Compare effort, task completion and recovery against baselines.

Proposed sequence from approval. Research and feasibility guide investment decisions.

06 / KEY TAKEAWAY

Automate effort. Preserve judgement.

The strategy defines what the system should prepare, what people should decide and how the interface makes that boundary clear.

Keep my portfolio handy.